I’ve created the unfairest cricket match ever played, convinced a racing driver to change his name to Pizza, helped launch an agency and even made a pig row a boat. All with the help of some very talented people.

From launching Adobe Firefly, which outperformed previous campaigns by 612%, to tackling food waste, my work has reached millions and earned international recognition.

With over 20 years’ experience, I bring together big ideas, creative leadership, art direction and hands-on design, taking projects from initial concept through to final execution.

I'm currently freelancing and available to make beautiful ads.
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Some Silverware

End Food Waste Australia – The Great Unwaste
The Drum Awards
Gold – Social Purpose Environmental (Global)
Gold – Government or Public Sector (APAC)
Gold – Sustainability & Responsibility (APAC)
Gold – PR (APAC)
Bronze – Social Purpose (APAC)
Shorty Impact Awards
Winner – Environmental & Sustainability

Resmed – Discover Your Sleep Superpowers

The Drum Awards

Bronze – Healthcare and Pharma (APAC)
Finalist
Shorty Impact Awards – Healthcare and Pharma

Mumbrella CommsCon Awards – Best B2C Campaign
Mumbrella CommsCon Awards
– Best Use of Research, Insights & Strategic Planning


Park SSC – It's Time to Play Better
The Drum Awards
Chair Award (APAC)
Gold – Disruption (APAC)
Silver – Sport (Global)
Mumbrella Comms Con Awards
Best Campaign with a Small Budget
Shorty Impact Awards
Gold – Gender Equality

Adobe – Takeover tomorrow

Finalist
Mumbrella Comms Con Awards – Best Business Opportunity
I acknowledge the Bidjigal, Birrabirragal and Gadigal people of the Eora Nation, the traditional custodians of this land where I work and live. I pay my respects to the Elders both past and present​​​​​​​
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