Adobe
Adobe Firefly
& Gen AI Launch
With AI transforming creativity, Adobe needed to reconnect with a new generation of creatives and demonstrate the possibilities of Firefly, its generative AI tool.
The Idea
Takeover Tomorrow invited three emerging creatives to reimagine the future using Adobe Firefly, pushing the boundaries of what’s possible.
The Idea
We launched with disruptive glitches across Adobe tutorials and influencer content, followed by a digital call to arms. The creatives’ visions came to life through social, digital and OOH, including a reimagined Sydney Town Hall. The campaign culminated in a panel discussion at Adobe MAX 2023, showcasing how Firefly helped bring their ideas to life on a global stage.
The Results
51.1 million unique interactions
44.3 million focused video views
 57% final interaction rate
The Hero video and Victor’s story achieved over 100% interaction, with
viewers returning for more
Credits: Hopeful Monsters
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