We know that customer loyalty is crucial in the sneaker industry, and that comfort is a key factor in achieving that loyalty. That's why we put Converse CX, the latest innovation in comfort, to the ultimate test.
The All Stars were tasked with a creative challenge that would take them out of their comfort zone—they had to reimagine an empty space within seven days, all while wearing the new CX range.
The All Stars were tasked with a creative challenge that would take them out of their comfort zone—they had to reimagine an empty space within seven days, all while wearing the new CX range.
The space consisted of two rooms that took visitors through different phases of the creative journey. The All Stars documented their experiences - the ups and downs - during the creative process before finally opening the doors of the installation to the public.
Credits: Hopeful Monsters
