Converse
All Stars
Converse All Stars is a global community of emerging creatives spanning 34 cities, built to support the next generation of talent and give young people opportunities to progress their creative careers.
I worked across the All Star Community, helping bring the initiative to life through creative campaigns, art direction, design and content.
Working closely with the wider team, we developed work that celebrated individuality, championed emerging talent and connected Converse with youth culture.
From global campaigns to everyday community communications, the challenge was to keep the creative fresh, relevant and authentic to the people at the heart of it.
CX Artist Series
We know that customer loyalty is crucial in the sneaker industry, and that comfort is a key factor in achieving that loyalty. That's why we put Converse CX, the latest innovation in comfort, to the ultimate test.
The All Stars were tasked with a creative challenge that would take them out of their comfort zone—they had to reimagine an empty space within seven days, all while wearing the new CX range.
The space consisted of two rooms that took visitors through different phases of the creative journey. The All Stars documented their experiences - the ups and downs - during the creative process before finally opening the doors of the installation to the public.
Converse Pride
Found Family
For many LGBTQIA+ young people, finding a safe, supportive community can be life-changing.
To celebrate the power of found family, Converse shared the personal stories of All Stars and their families across eight countries. We developed a creative toolkit and production guidelines to help bring each story to life.
The campaign also brought together letters and artwork from the wider LGBTQIA+ community in a book celebrating their journeys, offering encouragement to their younger selves and hope to those still searching for a place to belong.
Credits: Hopeful Monsters