Emen8 is a sexual health and wellbeing initiative designed for gay, bisexual, and other men who have intimate relationships with men, including those who are living with HIV.
PrEP is a daily pill that is crucial in putting an end to HIV. The campaign aimed to raise awareness among individuals who are at risk of acquiring HIV about the benefits of using Pre-Exposure Prophylaxis (PrEP) as a daily regimen. By regularly taking PrEP, individuals can reduce their chances of acquiring HIV by up to 99%. The goal was to encourage individuals to incorporate PrEP into their daily routine, ultimately reducing the number of new HIV diagnoses.
Credits: Paul Bruce – Creative Director at INNOCEAN
