Local, family-owned businesses like Massel are under threat due to unfair tactics. Unfortunately, most Australians are unaware that the majority of supermarket shelves are now occupied by foreign-owned products, as a result of unfair tactics by supermarkets. As a result, only 15% of the products found in Australian supermarket trolleys are actually Australian-owned.

A recent national poll revealed that almost 90 percent of Aussies believe it's essential for their dollars to go back into our economy, with 91 percent of respondents agreeing that Aussie-owned companies deserve our support and that supermarkets should stock a minimum percentage of Australian-owned products.

After all, if we wouldn't tolerate rigged rules in sports, why should we accept them in our economy? It's time to change the game and level the playing field for our local businesses.

To address this issue, Australian-owned and Australian-owned businesses like Massel hosted 'The Unfairest Cricket Match' to raise awareness. The event called for eleven key leaders, including Anthony Albanese and Dominic Perrottet, to bat alongside Glenn McGrath and support Australian-owned businesses.
We presented key leaders with their very own Australian-owned team jersey in front of Parliament House in Canberra, along with an open letter calling for them to go to bat for Australian-owned.
With eleven no-shows from Australia’s policymakers, Glenn McGrath had to enlist the help of everyday Aussies to take a stand and show the disadvantages faced in supermarkets, including limited shelf space over better-known international brands.​​
The Results
192 pieces of media coverage. Thousands of signatures. 1.1 Million impressions
An outpouring of support resulted in the petition being debated in the houses of parliament.
Credits: Hopeful Monsters

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