Pizza Hut
The Schnitzza Hut
Challenge
Launch Pizza Hut’s new Schnitzza, a mouth-watering mash-up of two Aussie favourites: the chicken parmi and pizza.
Idea
Introducing Schnitzza Hut.
We transformed a Pizza Hut restaurant into a virtual Aussie outback pub, hiding it in plain sight on Google Maps.
To uncover the secret Schnitzza Hut and unlock an exclusive discount code, customers had to explore the restaurant using Google Street View and 360° imagery.
A digital treasure hunt that turned a new menu launch into an unexpected discovery.
Results
The Schnitzza launch generated media coverage across Australian and international news, food and lifestyle publications, including:
Taste.com.au, News.com.au, Trend Hunter, Newcastle Live, Today, 9Honey Kitchen, Daily Mail Australia, QSR Media Australia, Pedestrian.TV, Frugal Feeds
Credits: Hopeful Monsters