The world is in a sleep crisis, with many of us running on fumes and missing out on all the benefits that come with a good night’s rest.
ResMed is on a mission to improve the lives of those who struggle with sleep. A good night’s sleep boosts productivity (47%), patience (41%), and alertness (37%). If you could bottle that up and sell it, you'd make millions.
ResMed is on a mission to improve the lives of those who struggle with sleep. A good night’s sleep boosts productivity (47%), patience (41%), and alertness (37%). If you could bottle that up and sell it, you'd make millions.
What’s adding fuel to the sleepless fire is an industry full of quick fixes that often worsen the problem. ResMed needed to cut through the noise and reclaim its position as the leader in sleep technology.
*TVC, Telly Awards – Silver for Cinematography and Silver for Direction
With this in mind, we set out to celebrate the daily triumphs of individuals, highlighting how quality sleep is essential for success and happiness in everyday life.
Our goal is to restore awareness of sleep’s vital role in helping us perform at our natural best and live life to its fullest.
With this in mind, we set out to celebrate the daily triumphs of individuals, highlighting how quality sleep is essential for success and happiness in everyday life.
Our goal is to restore awareness of sleep’s vital role in helping us perform at our natural best and live life to its fullest.
Launched on World Sleep Day, we created a global, integrated campaign spanning 12 markets, with in-house localisation for eight languages.
The campaign demonstrated its superpowers across TV, OOH), POS, print, eBooks, websites, email marketing, social media, digital display, and internal employee engagement initiatives.
In order to ensure that our campaign would resonate with customers in each market, we took the extra step of translating all of our assets into their respective languages.
The campaign demonstrated its superpowers across TV, OOH), POS, print, eBooks, websites, email marketing, social media, digital display, and internal employee engagement initiatives.
In order to ensure that our campaign would resonate with customers in each market, we took the extra step of translating all of our assets into their respective languages.
We directed customers to a landing page offering a free sleep assessment, insights from the ResMed sleep survey, and inspiring stories of real sleep superheroes discovering their sleep superpowers.
As a result, the Discover Your Sleep Superpowers campaign encouraged those struggling with poor sleep health from around the world to complete a ResMed sleep assessment, exceeding the brand's target by 150%.
Credits: Hopeful Monsters
