Resmed
Discover Your Sleep Superpowers
The Problem
Millions of people struggle with poor sleep but don’t realise how much it’s holding them back.
The Idea
Discover Your Sleep Superpowers. Rather than focusing on the problems caused by poor sleep, we showed people the extraordinary things they could achieve with a better night’s rest.
The results
1.8 million website visitors,
2.2 million social views
1.6 million TV impressions.
Exceeded sleep assessment targets by 150%.
2.2 million social views
1.6 million TV impressions.
Exceeded sleep assessment targets by 150%.
Awards: The Drum — Bronze.
Credits: Hopeful Monsters