End Food Waste Australia
The Great Unwaste
The Challenge
Australians throw away 2.5 million tonnes of food every year, and traditional guilt-driven campaigns weren’t changing behaviour.
The Idea
The Great Unwaste. Instead of making Australians feel bad about wasting food, we made them feel good about saving it, turning small everyday actions into a nationwide movement.
The results
Over 1,000 earned media mentions
150+ TV appearances
12,000+ website visits during launch week.
150+ TV appearances
12,000+ website visits during launch week.
Awards: The Drum — 3 Gold, 1 Bronze.
Credits: Hopeful Monsters